Every blogger want his blog’s readership to go through the roof and hit stratospheric levels. But, not all blogs earn such popularity. There are some that fail to create any impression on the minds of their customers and end up being ignored. While, there are others that are visited by a loyal readership, almost on a daily basis as they just can’t enough of them.
Let’s take a look at ten of the best ways you can make sure an ever-increasing blog readership.
1. Problem Solver
People access blogs for two primary reasons. The first is in order to read something interesting that keeps them entertained, the second is to get information about some subject, service, product or service.
In the latter, they want to satisfy a certain requirement that they have, hence your blog content should be such that it is able to satisfy that requirement. In a nutshell, your blog needs to be a problem solver.
2. Focus on Relevance
Don’t offer information that is irrelevant or outdated. The focus should always be on offering the kind of information that makes a difference in their lives, in some way or the other. This is only possible if you give them current information about a certain topic.
There is a good chance that outdated information might just lead to the readers making a wrong decision. In this case, your own credibility and that of your blog takes a beating. Therefore, the focus should only be on providing information that is timely.
3. Rely on Facts
Flights of fancy should be avoided on your blog. If your objective is to offer pertinent information that is helpful for the readers, you must be able to support it with facts. This becomes all the more important if you have taken a stand regarding, the quality of a product, or service.
In such cases, your support for criticism of the product/services should be supported by facts. This will go a long way in improving your reputation as a blogger.
4. Keep Things Interesting
Even the most boring topics can be made interesting by adopting a largely informal style of writing. When you are writing a blog post, talk to your reader as if you are having a one-on-one conversation. It’s important that you do not take the reader for granted.
It’s advisable not to choose a topic that you know will disinterest the reader. For this to happen, you must be aware of the likes, preferences and also the dislikes of your target readers. This will allow you to choose the kind of topic that you know will make an impact.
5. Readability Is Important
Nobody likes to read a monotonous post. So, in order to break the monotony of the post you need to sprinkle sub titles, bulleted lists, and italicized sentences to ensure that the reader can go through the whole post without getting bored.
What this does is that it also improves the readability of the content. The reader can get a clear idea of what you are trying to say without making too much of an effort.
6. Keep it Concise
Long-winded posts are not really appreciated by readers until and endless they have something worthwhile to say. It really does not matter if your posts get over in a 100 words or even less, if it is able to get your point across it is enough.
Don’t stretch your post, just for the heck of it. This affects your credibility, something that needs to be avoided.
7. Relevant Imagery
Who said a blog shouldn’t have images? Yes there are blogs that are purely textual but the use of images will go a long way in enhancing the value of the blog post. Try using at least one image in your blog posts. This is the kind of images that must be like the visual representation of all that you have said in the post.
Many bloggers follow a golden rule of blogging — Use as many images as there are subtitles. The fact that this is a golden rule means it works in most cases, but this does not mean it will work in all cases. So use images, but at your discretion.
8. Simple Navigation Structure
When it comes to your blog, its only simplicity that works and this fact remains true for its navigation as well. Choose a theme that offers users controls that allow them to go through your blog with relative ease. You must ensure that the navigation is seamless, quick and easy to understand.
9. Reply to Comments
If your blog post receives comments, it’s a good idea to answer them. This gives out a feeling that you are concerned about the reputation of your blog and give due consideration to the comments of the readers.
This is something else that a reader appreciates and in many cases it is by striking a healthy and constructive conversation through the comments section with the blogger, that a particular reader becomes the loyal follower of the blog.
10. Monitoring Results
Whatever the ways and means that you are using to improve the readership of your blog are not sacrosanct. They might work and they might not. At times, they will need to be tweaked in order to ensure that they offer you optimum benefits. But, whatever the case maybe, you will need to keep monitoring the performance of your blog to keep track of what works and what doesn’t.
By following these ten tips, you can take several steps in the right direction to make sure that your blog readership loves what you write and appreciates all the efforts that you are making. But, it’s important that you don’t limit yourself to these ways.
Keep trying new things and implementing new tips to improve your blog’s readership. This is a never-ending process.