Understanding and leveraging social engagement data is crucial for online businesses, which is why social media monitoring tools play a huge part. But can you use social media monitoring tools to build scalable links? Yes you can; by keeping your finger on the pulse of social media, you can know whom to follow, what link-building strategies to develop and how to convert your blog into money.
If you don’t want to bother searching for influencers and tracking link popularity, use NutShellMail to obtain a consolidated email digest of social engagement data. Keep track of Facebook likes, insights, comments and posts and manage your personal Facebook profile as well. You can do the same with Twitter by using this tool.
Whenever your chosen keywords are mentioned in a tweet, Twazzup will update you. The Twazzup dashboard displays your results, categorized based on tagging clouds, users, link popularity and contributors. Plus, there’s plenty of bonus information on relevant tweets that makes this a tool to watch out for.
This is my favorite, I use it. PostRank tracks user engagements and their focus on social media, in real-time. By using this tool, you will have an accurate indicator of the relative influence and the relevance of any blog, author, site or story. PostRank is by far the largest social engagement data aggregator around.
This tool is ideal if you want all the experience of social media engagement driven to your site. With all the news, photos, videos and tweets you want in one place, it’ll be easier for to decide your link building strategies.
Get this free tool if you want to track, respond to and monitor to pertinent social mentions in real-time. Know who’s saying what about you and leverage opportunities for networking and link building. Sign up for a free membership if you want to use this tool.
6. NM Incite
NM Incite, formerly known as BlogPulse, techniques such as natural-language processing and machine learning to isolate blog trends. You can track URLs and conversations using this tool, obtaining high-quality, insights, metrics and advice that’ll help you strategize your link building.
Using TweetDeck, you can enjoy a unified feed comprising of messages from your Facebook, LinkedIn, Twitter and MySpace accounts. You can customize your messages within columns and use powerful filters to get what you need. You can also respond to your messages without leaving the tool, and manage any number of accounts easily.
This is the great Guy Kawasaki contribution to social media monitoring. It’s more of a topic-based directory that allows you to search blogs that hold influence within their niche sphere or subject. All you do is add the feeds from this tool to your RSS reader and monitor the ones you want for link building advantages.
This tool acts as a search engine and an instant alert system in one. It looks up your keywords in discussion forums, tracks messages and provides the right information. This tool makes sure that you don’t miss out on an important forum thread or a networking opportunity no matter where it’s posted.
This tool allows you to search for specific keywords to find social media trends over time. You can also generate trend graphs based on your search data using the IceRocket Trend Tool; this enables you to get the larger picture.
Klout’s literally measures the amount of clout you have on social media. So if you want to know exactly you’re your word is word, log in to your Facebook or Twitter account using Klout to understand and leverage your influence. Klout checks who are the top influencers on Twitter and analyzes content to help influence them.
12. Seesmic (Free Beta)
A complete suite of social media collaboration and management tools that give you all the information you need to build your online brand. The Beta version is free to use; leverage this tool and its many multi-platform apps to collaborate on social media to build links.
SamePoint tracks millions of conversations and organize them within a tag cloud of web pages and permalinks. SamePoint creates a meeting point for conversations, isolating all topic-related discussions into a single place.
Get your fill of the latest blog posts, news, images and videos through the Addictomatic search experience. You will know whose ego to feed on, which are the best sites for links, who’s following whom and who you should follow.
You can create email alerts using this tool to bring you the latest info on how your company is perceived and how your marketing campaign is faring. You’ll know where you’re being mentioned, who your competitor is, whom to network with and whom to watch. A great tool to get some good mentions and build links.
Those are 15 awesome Free Social Media Monitoring Tools that you can use to build backlinks.