It’s nice that you’ve built your blog and are convinced that the level of readership your blog is getting you could be leveraged to make money selling your products, but you still aren’t sure if it’s the right step you are bout taking by preparing to launch your product? It’s wise you are here because many people have actually launched their products and only a couple of their friends could buy it from them – you don’t want this to be your case, I guess? If so you might have needs for my few points below.
But before then, let’s look at what launching your own product in blogging means. This is actually the act of creating a marketable and finished idea and converting it into a sellable concept for the consumption of others. Anybody can actually launch a product, but it takes a smart blogger to sell his products. For example, before I was able to market and sell my weight watchers and bistro md in reasonable quantity, I had to collaborate with a few power bloggers!
What are the important things you need to consider before you launch your product into the market? Find them below.
How can your product benefit the buyers?
The first thing you want to know about the product you are about to launch into the market before launching it is how it is going to benefit your buyers. If your product is not going to benefit anybody, please don’t launch it because nobody spends their money to buy what is not of any benefit to them!
Only launch your product when you’ve defined what benefits it’s going to provide the buyers. To make things easier for you, put yourself in the position of the person that is going to dip his hands in his pocket to pay for that product you are about to launch and ask yourself what this product will do to you and how it’s going to help you. If you find no answers to this, then you may need to do a rethink.
What are the success records of your mentors?
There are other bloggers in your niche whom you look up to and those mentor-bloggers must have launched their own products in the pasts. Learn from them. What are their mistakes and what did those mistakes cost them? What are their experiences and what can you learn from those experiences?
Learn one or two things from these people and apply it to your own situation. It helps. You can also take coaching from these bloggers, if they are ready to offer some. It’s always good to have guide when taking a step in something important because it will be difficult for you to make avoidable mistakes.
What are the possibilities of your products making sales?
Then, before you launch your products into the market, you have to think of something as important as your possibilities of making sales from it. You won’t want to launch your products without having a secured avenue to sell it.
First explore your chances of selling your products as soon as you launch them. If your chances are little or if you have none, you might want to start by creating some for yourself.
How Receptive would the market be to your product?
What are the chances that your to-be-customers are going to receive your products with warm hands? How sure are you that the product you are about to release to the market now will not create a barrier for your future products from making good sales. You should not only think about the present, the future is also important.
Take a good look into the above points and address every part of your product-launching idea that is going to be affected by the points I just shared with you.