After putting a lot of efforts, you have managed to drive in traffic to your website. In order to track the actions of your visitors, you should constantly monitor your site by using a web analytics tool such as Google Analytics. It is a free yet powerful tool that will let you understand how people were able to find your website, which pages they explored, which pages were visited less, etc. Such information will let you improve your ROI and increase the possibilities of making more money through online using your site.
Google Analytics gives you plenty of data that can empower your web marketing techniques. However, if you are not well-versed with it, you will not know what things you should look to understand the behavior of your site visitors. So, when you are using Google Analytics, here are 5 things you must know about your website visitors:
Number of Visitors and Unique Visitors
The very first thing you should check is the number of visitors your site is receiving and also you should check how many of them were unique visitors. This will let you know how fast your website is growing. Hence, you need to check these details every month.
How Long People Stay on Your Site
The simplest way to find out how long people stay on your site is by looking at ‘time on site’. If you have got really interesting articles on your site, your visitors will stay longer. Bounce rate should also be checked to understand why people are leaving your website. If the bounce rate is high, it means that the entrance pages do not relevant information to your visitors. Many site owners put a lot of effort on getting traffic to their site but it’s a totally different ball game to make the visitors to stay longer on the site. For the success of your site, you should find out why people are leaving your site so quickly. If you put efforts to make the visitors stay longer, the credibility of your site will gradually increase.
From Which Part of the World Your Site Receives The Visitors
Are you target audience belong to a particular country? Or are you trying to be more specific and focusing on getting audience from a certain area of the country? It is very important to know from where your site is receiving the most number of visitors. This will help you understand whether you are targeting the right audience or not.
Traffic Sources on the Web
You should also find out from where on the web your site is getting visitors. Are your visitors coming to your site through search engines? If yes, which keywords are fetching more visitors? Are your visitors coming from other websites? You will come to know which countries or regions form a major chunk of traffic for your site.
Which Devices Your Site Visitors Are Using
Other using a computer to access your site, many visitors may visit your site through other devices such as mobile phone. Hence, you should find out which devices your site visitors are using. If you come to know that you are getting good traffic through other devices, you should check whether your site loads properly on those devices or not.
Those are 5 important things you should know and research about your sites visitors. According to the results you got you can modify your site, article, look and feel, graphics etc.