The concept of search engine optimization initiated way back in 90’s when internet paved its way into our lives. This was the time when webmasters, designers and developers began to optimize their website for major search engines.
All they did was to submit their URL in major directories. At that time, search engines were still itemizing vast facets of the web. They would often spread crawlers to navigate a website and find the given page.
The spiders would subsequently collect these links from a specific page and return the information, which was also needed to be indexed.
By this time, most SEO analysts had recognized what it takes to promote a website to rank it high with major search engines. Therefore, they started using targeted keywords by making use of tactical marketing strategies.
The meta tags usually provided information about a page. This data was used to index the website, which was usually found to be inaccurate and incomplete representation of the actual data/information on the website.
Therefore, progressively complicated search engine algorithms were designed, so that they extracted and evaluated all relevant and user-friendly information. In this way, they could detect all kinds of link manipulation and black hat SEO techniques.
Then the search engines stopped divulging in public any details related to their algorithms.
Today, who does not know about SEO, if he or she has an online business? Websites have become a means for many to earn bread and butter.
All you have to do is to take certain points into consideration. Therefore, instead of taking help of SEO softwares and tools, one should execute SEO techniques manually. This not only saves time, but allows you to take care of other responsibilities without stressing yourself.
Simply said, it is a process of tailoring your website to conform to the Google algorithms. But these algorithms continue to change with regular updates.
Just make sure you adopt some of the best techniques to rank your website among top ten rankings. Here are some SEO components that will help you optimize your website.
- Unique titles
- Proper keyword analysis
- Fresh and relevant content
- W3 validation
- Sitemap in XML and HTML
- Link submission in reputed directories
- Keeping website updated
- Social media
- Product images
Keep an eye on the page rank through some of the useful tools from Google and Alexa. There is no other basic strategy than consolidating the internal links. In this way, you can boost traffic for the individual pages of your website. Just make sure that the links are it.
You can make your online content relevant, with no room for excessive linking. Make the URLs more search engine friendly by naming them with proper keywords. In this way, your website can rank among top 10 searches.