With millions of websites over the internet its a real challenge you’re facing a constant battle to get the attention of users to build trust online and to retain them in your website.
But if you’re in a business selling something online then grabbing the attention is not enough, you need to look trust-worthy and build trust online so users don’t hesitate to make the buying decision and click that green add to cart button.
So, today in this article I’m going to list few ways you can build trust online with your potential customer effectively with your e-commerce website.
Showing Contact Information To Build Trust Online
Showing your contact information in a prominent place is an excellent way to ease users concerns. In the Internet where most people are anonymous, showing a contact address in the front page or in the header of the page makes you look credible and trustworthy.
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If you’re a global company you can show the addresses of worldwide offices or link from the homepage to contact details of other offices. Having a local presence increases the chances of connecting with the users in that specific country.
You can build trust even further by showing your telephone number in a prominent place. This becomes even more important for service related businesses. Having contact details or your sales department/ technical support phone number will help you to gain your potential customers trust which helps you to build trust online.
Studies have shown that your conversion can increase up to 300% by prominently showing your telephone number. Below is a good example from one of the most prominent sites in the Internet, GoDaddy.
People are naturally risk averse. This is why user testimonial are so critical to building trust with new visitors. If you can get an endorsement by a prominent person that alone will help you increase conversions. If this is not possible get some solid testimonials from your customers.
However, spam websites filled with fake testimonials can be found throughout the Internet. Although the governments are taking steps to prevent these users are bit skeptical about testimonials. There are websites like ShopperApproved.com, where you can see only legit testimonials.
This is why you should add some credibility to those testimonials. Showing the image of the person, linking to his own website or LinkedIn profile are some steps you can take to increase the credibility of your testimonial.
Below example shows the pretty much the same testimonial presented in two different ways. Guess which one adds more credibility.
Showing Your Prominent Customers
Showing your prominent customers not only builds trust, but it impresses your new visitors as well. That is why having a world recognized brand like Google or Amazon as customer improves your overall sales. Users start to think, If Google and Amazon are using it there must be something good about it.
Showing Your Reviews on Leading Publications
Consumers are smarting up and understanding that fake reviews are everywhere. This is why genuine reviews from leading publications are very important.
As a Visio alternative we are competing with the giants like of Microsoft, so getting reviews from leading tech journals like TechCrunch helped us immensely to attract new users and customers. By showing them in a prominent place you can continue to reap awards from those publications.
A User Friendly Website
Having all things mentioned above are cool, but if the first link user clicks is a broken link then you instantly lose all that trust. An image that wouldn’t load, a clumsy drop down that goes all over the places, a flash animation that take hours to load are few more things that can annoy the user and make them leave your site. As you understood now, creating a user friendly website is also a way to build trust online.
Fixing these issues doesn’t take that long and there are plenty of tools to help you do it. So make sure to get them fixed or you will be losing customers unnecessarily.
Mentioned above are some things you can do to increase the credibility of your website and build trust with your visitors. Take some time to implement at least few of the things mentioned above; you’re sure to see some increase in conversions.
Know of more great ways of building trust? Let the others know by sharing them in the comments.
Nishadha Silva works for Creately, a web based diagram software to draw flowcharts, UI mock-ups, wire-frames, UML diagrams and many more diagrams.