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Category: Search Engine Marketing

How Important Is Social Media to SMEs (Small to Medium Enterprises)?

By Navin on May 2, 2012

Social media – what is it? Its purposes go beyond than just allowing you to upload pictures of your latest adventures or tell your friends what you have been doing recently. Right now, online platforms like Google+, Facebook, Twitter, YouTube, and LinkedIn are not just for personal use anymore but for marketing too. In fact, it has become a powerful and measurable tool providing many businesses, especially small to medium enterprises (or SMEs), a place on the World Wide Web. [...]

5 Reasons Readers are Leaving Your Website

By Navin on April 25, 2012

Too many web designers are stuck with their idea of websites as a kind of electronic business card or clickable advertisement. It’s alright I suppose; the vast majority of websites are horribly designed, badly maintained and typically out-of-date. But if you’re making any of these five mistakes, people are simply going to click that “back” button when they get to your site. What’s Driving Users Away from Your Site Here are the top 5 reasons driving your visitors away from [...]

5 Tips for Understanding and Mastering SEO

By Timothy Arends on April 11, 2012

The competitive nature of the Internet is causing a mad scramble among businesspeople who are attempting to outfox each other for a share of their own niche markets, greater traffic and better sales. Business owners spend a lot of time and money on optimizing their websites for the search engines and they want to make sure they are getting a decent return on their investment. Then too, SEO companies and SEO experts want concrete data to show that their campaigns [...]

5 Simple SEO Tips for Beginners

By Navin on March 31, 2012

There have been of debate about whether one should be writing content keeping users in mind or it should be written to serve bots. The answer is simple. You have to make both users and bots happy with your content. There is tons of information available on internet about how to write keyword rich content and how to make sure that Google ranks our article on top of other results. Keep in mind writing highly optimized content is not as [...]

Increasing Importance of IP Address in SEO

By Navin on March 30, 2012

Since last few years, it came to the knowledge of SEO professionals around the globe that IP address now plays much more important role in ranking of a website than ever before. It has become one of the most important factors in the eyes of Google to determine which website should be ranked for a given keyword. IP addresses are not only used now to determine the location and origin of a website, but it gives Google much more information [...]

Why And How To Keep Up With Latest Google Updates?

By Navin on March 30, 2012

If you have been in the SEO industry for some time, you would have definitely heard about the fact that Google keeps changing its algorithms, indexing techniques and user interface to make it better and better. This can be a bit tough for webmasters and SEO professionals to stay up to date with the latest happenings on Google, and fine-tune their SEO processes accordingly. This often makes SEO professionals to refine and re-define their SEO techniques and change how they [...]

Google+ With SEO Techniques

By Brianne Walter on March 17, 2012

Though business professionals have multiple online tools to leverage their business objectives through, social platforms such as Google+ have rather taken one step further. And since Google Plus Business Pages is already embedded with various benefits, users are sure to have a heads up on the popular search engine. But generally, the question arises ‘how should SEOs take advantage of such channels?’ Probably, that’s where you need to pay attention. So, here’s some help if you are working on Google+ [...]