Link-building is one of the most fundamental techniques practiced in SEO. Link-building, also known as backlinking or website linking – refers to the method of embedding a “copied-pasted” URL to a text published online. Link-building is extremely important for webmasters since the number of back links to their website has a direct effect on its search engine results.
As the number of quality back links increase, so goes up the popularity of a website. Link-building is not all about the numbers. Google’s latest update has made sure that the quality of back links has a bigger weight when it comes to SEO. Developing links in the right places is therefore critical and should be done to attract website visitors.
Linking related articles within a website
Linking within a website is a simple yet effective way to lengthen a visitor’s stay in the website. However, this strategy can backfire if not done properly. Thousands of websites that linked its pages with non-relevant pages were heavily affected by the Google Panda Update released this year. The main reason for the poor quality of links.
The unwritten rule when it comes to linking related articles within a website is to ask if the link adds credibility to the article. Links are deemed as sources thus, it is important that links redirect to a reputable source or relevant information.
Submitting articles with links to article directories
Submitting articles to article directories such as Ezine, Build My Rank and Article Blast can be an effective way of getting quality links for your website. Writing an original 300 or 500-word article will take less than an hour. But the benefits of such articles are immeasurable in SEO terms and can definitely last your website’s lifetime.
Writing guest post for other bloggers
Writing guest post for other bloggers or simply guest posting can also work wonders for your website. The concept behind writing a guest post is that both parties help each other by taking advantage of each other’s niche market.
Guest posts can generate a ton of traffic while webmasters can get more loyal readers for their website or blog. You can directly ask bloggers if they’re in need of a guest post or if they’re willing to do a guest post on your website. The idea is to help one another, not to take advantage.
Promoting articles/pages in social networks
Promoting articles/pages in social networks can have an immediate on your website or blog’s popularity and traffic. Social networking sites like Facebook and MySpace are known for generating a great amount of traffic while the micro-blogging platform Twitter provides an opportunity to better interact with one’s fans and followers.
Other forms of social network where links can be created include video-sharing site YouTube and micro-blogging sites Digg and StumbleUpon.
Joining forums and online communities
By joining forums and online communities you expose yourself to dedicated Internet surfers who might just be your next loyal reader. You can put a link that points to your website or blog in your forum signature as link building strategy. You can also start conversations within your niche or industry to attract readers and enhance your website’s reputation as a credible source of information.