The competition is becoming fierce among bloggers vying for the attention of the web-surfing public. Having the best ideas or the most original content on a blog doesn’t matter if there is no audience to read it. Writing great material is only half the battle. Each visitor to a blog wants the experience to be a good one, and it’s the job of the blogger to make sure it is. Even Google recently released its new Page Layout Algorithm to incraese visitor experience.
Standing out above the rest of the blogging crowd can be difficult. Here are five strategies to get that accomplished.
A unique and well-designed website will attract readers and keep them there. Take a look at your blog from the visitor’s stand point. Does the content flow in a way that is easy to follow and lead the reader from one topic to the next? Make sure the page represents the subject matter that is being written about in the blog.
While there are many ready-to-use templates available for design, come up with an original one if possible. If not, use one of the prepared templates but alter the colour scheme.
Choose the most reliable hosting company available. If the blog is down for any amount of time readers will begin to go somewhere else. The hosting company should also be flexible in case upgrades are needed to the site in the future. Make sure there is customer support available on a 24-hour, seven day a week basis.
3. Search Engine Friendly
Having the site optimized for search engines will make it easier for new readers to find the blog. Trading links with other bloggers or websites of similar interests can help make the site easier for search engines to find.
4. Build the Brand
Use social media sites to keep in touch with readers, but make sure that your Twitter feed or Facebook page is dedicated to the blog. Personal sites should be kept separate. Use the social media sites to let readers know when new stories have been posted to the blog. Design a logo to be placed on the blog that makes it easily identifiable with the reader.
5. Easy Searching
Make it easy for new or returning readers to find older posts on the blog. The sidebar space can be used to attach photos or provide links to favourite previous posts. This can get readers clicking from one story to another, keeping them on the site longer.
Improving a visitor’s experience of a blog is just as important to the success of that site as writing great content. If the site is not reader friendly no one will take the time to stick around and see how good the material is that’s there. Making the blog-reading experience a pleasurable one can keep readers coming back and possibly attract new ones.