PPC or Pay Per Click ads in which organizations pay for each click by a potential client has been around for long. It makes sense then to carry out a detailed analysis of the keywords that trigger the placement of your ad on search result pages and the corresponding click-through and conversion rates.
In addition, you need to make sure that you do not end up paying for clicks triggered by ads that have no relevance for your business domain. This can be done by listing the negative keywords for your PPC ad campaign.
Following list ensures that your ads are not triggered for wrong keywords. Let’s take a look at how to take the process forward.
1. Analyze The Search Query Report
This would give you a clear idea on the kind of keywords that trigger your PPC ads. Amidst the list of search keywords that can help you reach out to potential customers, you will find keywords that are completely irrelevant to your domain but trigger your ads nonetheless due to the presence of similar words.
This may relate to movie names, song lyrics and other specific details relating to your business.
The fact is that you end up paying for these clicks. In addition, even if you do not get clicks against such keywords, a low click-through rate lowers the quality of your campaign and subsequently increases the expenses you incur.
2. Employ Online Resources For Building A Negative Keywords List
Building a negative keywords list only requires common sense and the ability to make the most of the web. Movie names and song lyrics are the first to be tackled. Search online movie and song lyrics databases for these.
Then get down to business specific negative keywords. Wikipedia also comes to your rescue for the purpose.
3. Pay Attention To The Text Of Your PPC Ad
Search query reports come into play later. You will do well to ensure that the text of your ad is crisp and target oriented in the first place. Avoid a text that makes your ad prone to confusion and gets you irrelevant clicks or displays.
Keep negative keywords in the frame when you go about doing this.
4. Monitor The Progress For Different Ads
Keep a real time account of the click-through rates and conversion rates for different PPC ads. Analyze the negative keyword lists for the ads that fail to work even with a high click-through rate.
Compare with the ads that are giving good results. Make necessary changes or pull those ads out completely.
5. Make Use Of Available Negative Keywords List
There are some negative keyword lists available over the web. Use them as per the need of your business. Make use of the general negative keyword ideas available. As you go about the process, you will get access to numerous resources of the kind.
Negative keyword lists render a sharper edge to your PPC ad campaign by making it more targeted. After all, business is all about spending only as much as is required and ensuring that you get maximum out of your expenditure on advertisement and marketing.
Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on most expensive cars attracted her attention. These days she is busy in writing an article on best alarm clock.
