However, if you are a professional, LinkedIn would be your best bet. Majority of people do not make use of this simply because they do not know how best to.
The premise of LinkedIn is like Facebook for professionals as it will list all your work details, educational achievements, and help you connect with other seo services professionals. This makes it a great marketing tool. Here in this post you will learn how to use linkedin for business marketing and your marketing needs.
1. Create A Profile – A Real Profile!
Before you can make use of this social network, you must have a profile. Fill it out in its entirety so that LinkedIn can confirm it is complete.
Once your profile is complete, you can then begin to send invites to other professionals so that you can connect with them. The next step in creating a profile would be to include your skills.
It is advisable to be thorough in this area so include anything that is pertinent. Lastly, fill out the summary section. Try and be as descriptive as possible in this field because this is what adds character and personality to your profile.
2. Start Connecting With Others
LinkedIn has made this step easier for its users by giving you the option to import contacts from your various email accounts. This will go a long way in building your network. Having a network is vital if you are going to make the most of your profile.
3. Be Part of Groups
There is a multitude of groups on LinkedIn so all you would have to do is find those that are within your niche as well as those that interest you.
4. Post Relevant Content And Take Part in Discussions
When posting in groups, ensure that what you are posting is relevant to the members. Do not spam the people in the groups. What you input to the discussions must hold water and thus add value to the group itself. Remember that the point of LinkedIn is to bring like-minded individuals together so as to build networks.
5. Create Your Own Group
This would be the most logical step forward once you have the hang of this social network. With your own group, you can bring together professionals with the same goals and ambitions. This will help enormously in marketing as you already have your target demographic in one place.
6.Contribute Answers to Questions
There is an area reserved for people to post their questions on various matters and get answers to them. This gives you a chance to show your expertise in your given area.
7. Take Out Ads
You can use LinkedIn ads to promote your business and enhance marketing.
8. Hook Your LinkedIn Account to Twitter
You could increase the exposure of your tweets by having them also posted to your LinkedIn profile.
9.Let People Know You are Viewing Their Profile
By enabling people to know you have taken a look at your profile, you also get to find out who is viewing yours and this could lead to more connections.
These are 9 tips that could come in handy in making the most of your social media strategy when it comes to networking.