Search Engine Optimization (SEO) is critical for your web site’s success. Unfortunately, it can seem like a confusing minefield and nearly impossible to figure out. Knowing the basic terms of SEO can help you understand what your developer is talking about and give you a little more control over the project. Even if you’re not a web pro, it’s still important that you know what’s going on.
It’s possible to tackle SEO on your own, but it’s not the best route. The right SEO company offers expertise at an affordable price. Learning the terms ̶ such as geo targeting, which means creating content aimed at a geographic niche ̶ slang and programs will help you get the most out of your eCommerce experience.
Local search can encompass things like a city’s yellow pages or review web sites. This goes along with geo targeting and is especially helpful to a local business. If your market is largely in your neighborhood, you need to target SEO in that direction. You can figure out where your market is coming from by utilizing IP addresses for location.
IP addresses track specific computers or Internet protocol addresses. If you want to get into an international market, SEO localization might be a good idea. This is the process of setting up low-cost web sites in foreign languages. It’s especially helpful for certain industries such as language schools, tutoring services and non-profits geared towards an emigrant community.
Jargon That Means Something to You
Analytics is a program that tracks your web traffic. Google Analytics, a popular tool, is free and easy to use. You can see where your traffic is coming from, how they get there, how long they spend there and which pages are the most popular. This is invaluable information.
It’s important to know your backlinks. Backlinks are the links visitors click on to get to your site. Monitoring your backlinks, and increasing them, can help drive your marketing efforts. If you’re getting many backlinks from Facebook but none from your GoogleAds, you know where to focus.
De-Mystifying Strange Terms
You’ve probably heard of meta tags. These little lines of code are often overlooked but very important. When you get search results, you see a short description of what the site is. This can make the difference of clicking on a site or not. Those meta tags should be carefully crafted and regularly updated if necessary.
Another common term is keyword density. This is the percentage of SEO key words included on a page. If the count is too high or too low, your SEO ranking will suffer. Striking the right keyword density ensures that visitors are pointed to appropriate sites but the sites aren’t filled with poor content that is overrun with key words, a black hat tactic known in the industry as stuffing.
Pay attention to your SEO professional and modify your content appropriately. Although you may never become a web design whiz, you can rest easy knowing that you’ve optimized your content for the world of e-commerce.