A product launch or release is just like Christmas. You have to prepare well for it or you risk regretting it for the rest of your life.
Many bloggers go through their product releases and come back to write “how my server crashed” articles, while some others release their products without any one hearing a word of it. Which category would you place yourself? Well, that’s totally up to you.
If you are about to release a product and are worried about making a lot of people to know about it and buy your new product, you might want to listen to what I have to say.
My blog post will feature some techniques to help you make a better plan for your product release and make a lot of sales for yourself.
1 – Prepare your Hosting Server for High Hits
The most important thing you want to do when preparing to release a product is prepare your server for high hits, of course, unless you are not expecting much traffic to your product’s landing page.
Many product releases have failed due to bad hosting servers. If you get yourself to fail just because of this little mistake, you might not be able to forgive yourself again.
If you are using a shared hosting plan, you should contact your hosting team and ask them if your server can handle the number of hits you are anticipating on your product release day. If you confirm that your hosting server is not capable of handling the numbers you anticipate, you should upgrade to a better hosting plan.
2 – Inform Your Connection of Bloggers
Many of us have a lot of bloggers in our connection and can get them to help us advertise our product release to their blog readers, but the question is do we do this? If you want your product release to be a record breaking one, you must engage all the bloggers in your connection.
I know, not all of them will agree to promote you: some will say things like “you know, it’s not related to my audience,” “I’m busy with a lot of stuffs now and won’t be able to do that,” but you should not expect everyone to be on your side. Contact them, check out their response and know those that are for you and those that are not.
By doing partnership with bloggers, you’ll be able to leverage their influence to get more publicity for your planned product release.
3 – Run a Marketing Campaign
You cannot neglect running a campaign of yourself as this would go out to be the core factor in the success of your product release. Actually, without a good marketing campaign, you are really going to undermine the success of your product release.
Your marketing campaign can take any form. Guest blogging is a great way to run a marketing campaign also, and even ProBloggers like John Morrow and Glen Alsop have been able to do successful releases with it.
You can also buy ads, if your budget permits. But if your budget does not leave room for paid advertisement, it’s safe you don’t even think of it.
Apply these tips, and you’ll see your product make record sales!