Most Premium wordpress themes have options panels that make attending to SEO easy. When you’re working on the SEO aspects of your site, however, keep in mind that what you do for the search engines also benefits your users.
Not only do you want to make sure that your site is easy to index for Google and the other big engines, you want to make sure people can find your posts without having to hunt through your entire site to do so.
Permalinks can be structured in several different ways. Where SEO is concerned, there’s really only one structure that does any good. You’ll want to URL to have the name of your post in it, which you can set as an option from the backend control features on most premium themes.
This accomplishes an important goal where making sure the search engines recognize your post correctly is concerned. Ideally, you should be using the keywords that you want your posts indexed for in your permalink structure. For instance, an article about dog grooming should actually have the words “dog grooming” somewhere in the title.
The second benefit to using this permalink strategy really addresses the needs of your users.
Visiting Your Posts
When visitors come to visit your site, they’ll hopefully find some of your posts interesting. Having an intrusive link structure makes it easier for them to find the posts they like again if they happen to forget to bookmark it.
The default settings on WordPress, unfortunately, will assign a string of numbers to your posts that don’t mean anything in particular to human beings. Having the URLs of your posts match up with the titles of your posts makes life easier for everyone.
If you cannot find an admin panel feature that allows you to change the permalink structure on your posts, you can do it manually.
Go to Settings and then select Permalinks. This will open up an interface that gives you the common settings. One of the options is “post name”. Select this and WordPress will structure the links with your post name as the last part of the URL for your posts.
Does it Matter Anymore?
There have been a lot of changes in the world of SEO since Google released the Panda and Penguin updates. These updates did make it necessary to change many SEO strategies but, the good news is that your keyword selection still does matter. If you’ve invested a lot of time in structuring your posts so that your most important keywords are in all the right places, you didn’t waste that time at all.
It’s worth it to make sure that the keywords you want to be indexed for appear in your permalinks and in your post titles. That has not changed. If you haven’t changed your permalink structure yet, it’s still worth it to attend to this, as well. Aside from the SEO benefits, it is tremendously more useful for your readers and that’s always a good thing!
Frameworks for WordPress themes usually have this feature built into them in a way that makes them easy to work with. They generally have all of the other SEO options available in easy to access menus, as well, so you can take care of permalink structures and other issues in short order with reliable results.
Search engine optimizing your site does require that you keep up to date with what the search engines are up to. One of the advantages of WordPress is that it’s always being improved upon and many of those improvements make it more effective for SEO efforts.