A lot of hype has been given to having a strong social presence for your company, and with good cause. Social media can really give your business an edge, and a deeper engagement with your audience not seen in other marketing campaigns.
While getting social marketing campaigns are easy to set up, keeping a successful one running can be more of a challenge. What can make a more successful campaign is; by having a constant and consistent social media presence.
It doesn’t matter if you are an individual, non-profit, or a business; if you want to make a splash in your social media efforts and convert it to sales, follows, or whatever your goal is, this simple truth reigns true for all; be consistent and constant with your message.
Providing Good Content
No matter if it is a personal or business related blog, Facebook account, Twitter, or anything else, good content drives followers. While it is easy to put out good, even great, content one occasion is certainly doable, you need to aim for constant good content.
One great blog post isn’t going to cultivate followers if you take weeks to post another thought or topic. You need to always be coming up with something to keep your conversations going. Look for guest bloggers if that helps. Do whatever you need to keep delivering quality content to your followers on a consistent level. When you leave your followers in the lurch waiting for more content, you will most likely lose them.
There are a lot of companies that utilize blogs to engage their audience. This is important to know because a lot of times, blogs are associated with individual ramblings, but not for professional reasons.
Even companies like IBM utilize numerous blogs about a number of topics. This way they cast a wide net, and get followers that are interested in more than just computers. Each blog has a different topic, and serves a unique purpose for the content that is created.
Having a strong social following is important.Your followers will always follow you if you keep providing good content, but they also like to be engaged on a personal level.
With the collaborative nature of the internet, people like being able to add to a conversation, and take an active role in what goes on around them. If you cultivate environments where this can go on, and you keep up with the conversations being held, then you will really grow and strengthen your online presence and community you’ve built.
If you can directly speak to certain followers that are playing active roles in your online presence, you should take the time to respond directly. It will make them feel like a necessary part of your effort, and keep them loyal.
How most businesses, large and small, get to this level is to encourage and ask for comments and feedback on EVERY post. That way the conversation can start immediately upon posting of new content, and can go on for a very long time.
The comment section is where the conversations really take place, and you always see blog owners replying to criticism and praise. This keeps people coming back because followers feel that what they say are important enough to be taken into account.
If you go to almost any large scale blog, you will see the author responding directly to questions and concerns.
This is something that not only is easy, but it’s easy to stay consistent on. The internet is inundated with media, and it’s easy to share on all of your social channels. This is an easy way to keep your content efforts high as well, since sharing a photo or a video takes seconds to do, and you can still kick start a conversation on your social channels.
Depending on your issues or type of business should, however, dictate what you share. For instance a local business providing satellite television packages should share clips of the programs they offer, versus posting random memes that doesn’t relate to their business. On the contrary, if you are an individual trying to grow your audience, just about any material is fair game.
Media sharing can also include original media. By showcasing your service and products, you can really educate your potential clients about what you can do for them.
The clothing company, Zappos, has cultivated a great viral marketing campaign by making a ton of videos for Youtube distribution. It doesn’t matter your type of business or industry, using video to showcase your products are an amazing way to connect with your audience. This will correlate into a larger audience, which is ultimately the goal of any social campaign.
So these are very simple ways to keep your social engagement strong, whether it’s through your blog, Facebook or Twitter, etc. No matter what you efforts are, consistency is key.
You need to always be actively engaging your audience with fresh content, constant activity, and personal engagement as well. If you can pull all of this off, then you will have a successful social campaign.
It might not always be easy, and it is a lot of work to be churning out content as this level, but if you want to be effective, you’ll find a way to pull it off.
Peter is a social media and SEO blogger out of Raleigh, North Carolina. He often writes about content creation and how to leverage social media for small businesses.