A lot of hype has been given to having a strong social presence for your company, and with good cause. Social media can really give your business an edge, and a deeper engagement with your audience not seen in other marketing campaigns.While getting social marketing campaigns are easy to set up, keeping a successful one running can be more of a challenge. What can make a more successful campaign is; by having a constant and consistent social media presence.It doesn’t matter if you are an ...

The idea of an UK SEO Consultant or other companies watching Tweets and posts on the major social platforms is nothing new, but it’s increasingly interesting to see just which companies are doing the watching.There was a story a while ago that drew attention to a hedge fund company which monitored millions of posts to gauge a feeling about the ‘people’ are feeling at certain stages. This would help them make investment decisions. But it now appears this is becoming more mainstream. But why?People are ...