If you are selling service of some kind, I hope that your website has a pricing page to make it easy for your prospect customers to choose the best package.
But just having a dedicated pricing page is not the end of the task. You need to make it look good if you are to see higher conversion rate. Now, if you are wondering where to start this thing, here I’m are going to share some tips that you can give a go:
KISS (Keep It Simple, Stupid!):
Everyone knows the importance of keeping things simple but sadly enough no one uses this in real life. We keep harping on making things complex unnecessarily and finally things turn for the worse at the end. So, follow the KISS principle and make ‘em happy! Here are some of the truths that you need to know before you start making the pricing page complex -
People are not going to read what you have written there, they just skim. Do not add anything that can lead to confusion, people in general prefer simplicity to complexity, And yes! please do not try to trick the readers.
Easy To Compare Pricing Page:
You simply cannot expect that people will land on your website and make the purchase without doing some market research.
Now, here lies the opportunity. You need to give your visitors an opportunity to compare the prices of your competitors so that they do not feel the need to visit other website to do the calculation.
However, as you can understand you need to be a bit creative while presenting the information so that it appears to the targeted visitors that yours is the best possible offer available in the market. And do not focus too much on the price only; you need to show them that your package is going to add more value to their website.
- Related Read: How To Build Trust Online With Your Website
Help Thy Visitors
The difference between plans should be clear. You should not be playing with the plan details. Get the details straight so that everyone around can understand what are the shortcoming and benefits of choosing a plan.
A graphical presentation in table format would be great to simplify the process. And get you math right before design the pricing packages. You should not be emphasizing on all the pricing models.
You simply cannot expect that a single customer would buy them all. Rather focus on a single package and make it irresistible so that visitors are drawn onto it and make an impulsive purchase.
However, some prefer to tread the middle path and if you belong to this race, your pricing page needs to have something that suits the requirements of average Joe.
Show Your Credibility:
It is fact that people look over their shoulders whenever you ask them to make payment. Of course, you simply cannot help it but there are ways that can help your visitors overcome the fears and anxieties while making the final purchase.
Visitors may have a strange fear that they might be the only person in the world making this idiotic decision. Therefore, to alleviate their fear, you need to post testimonials of some customers who have confided faith in your service, add some trust marks etc and believe me this is going to do wonder.
Make Pricing Page Avilable In Different Currencies:
Unless your business is concentrated on a single country, you should be accepting all currencies. Most people are really bad at math and therefore, you simply cannot expect that an European visitor will calculate how much a $999 package would be in Euro.
He will just bounce back and look for other green pastures. So, there should be some kind of options for visitors to convert any currency into their local currency.
Do Not Spoil The Broth:
Too much of good things is bad because it makes good thing average. Ideally there should be no more than three different pricing plan on the page as study suggests that people usually leave a page confused when they are confronted with more than 3 different options. So, limit the number of choice unless you do not mind unleashing the disaster.
Prominent Call To Action Buttons:
Do not make the all-important call to action look insignificant. Do not use vague things like – Click here, Submit kind of texts on to the CTA button because it is not going to serve any purpose.
You need to make the button clear, big and should have a clear call to action text. Of course, you need to bear in mind the color contrast. Use something bright against a light background and it is going to do all the great things.
Tell What You Are Going To Do Next:
There is no point in keeping suspense. You need to make it very clear what people are going receive after they make the payment.
Since people are paying for the service, they have every reason to know what kind of service they are going to receive after the payment is made. You can use a flow chart to explain things for the prospective customers.
This article is written by Michael Evans, who is a passionate writer and social media addict. He has rewritten several articles on how to build a website and some of them are quite popular.