Statistics has a way of giving distinctive insights into the habits of today’s consumers. Thus, the information gleaned from this wealth of data enables more companies to utilize it for their own marketing purpose. For instance, event agency Chillisauce.co.uk has compiled its findings on how the use of technology can be closely correlated with stag party choices from more than 97,000 people and revealed interesting details that we may not thought possible.
One aspect of the study showed how one’s mobile device choice can translate to higher sociability since it found out that iPhone users typically have the highest mean for their stag group size with over 15 people while Samsung S3 and iPad users tail closely behind with 10 to 15 people. Coming in last, however, are Google Nexus users with only an average of five people in their stag group.
When it comes to phone network, Vodafone users seems to have the biggest propensity for lap dance activities while O2 users typically opt more for night club outings. Tesco Mobile users, on the other hand, would more commonly pick comedy clubs over other kinds of activities.
Relatedly, email use also plays a part in how much a guy is most likely to spend in a bachelor party. Those who use their work emails the most prove to be the most generous with a spending average of £104.62 per person while AOL users came out as the opposite with only a mean expense of £92.52.
With all the aforementioned data, the wealth of the current digital information has certainly expanded more than we may be aware of. Nonetheless, this identification of key trends successfully revealed a lot about men’s leisurely inclinations. To see the complete breadth of the findings, check out leisurestats.com.