It’s a multimedia age, and a company needs a slew of content to stay relevant. Demographics are shifting, and fewer people watch TV today than a decade ago.
This creates new challenges for the old guard, but it presents opportunities to businesses that are just getting started. Online marketing can be done very cheaply, and because of the nature of YouTube and social media, the target audience will do most of the work for advertisers.
It’s About Quality, Not Quantity
Anyone who is familiar with Internet marketing knows what SEO is and how to get the top rankings in search engines. When an entry at the top of the search results leads directly to a business’ website then that’s the end-all-be-all.
It’s still important to have quality content and a deliver a product that lives up to a company’s promises, but sites at the top of Google’s rankings have won that part of the game. You can find youtube music downloader sites by doing a basic Google search.
With YouTube, it’s not about sheer numbers. While it’s important to reach the top of YouTube’s search results, it only matters when it results in quality traffic.
If a company wants to turn YouTube content into a source of revenue unto itself through YouTube’s revenue sharing program, the most important thing is to generate a following and get people to share those videos.
If a company wants to use YouTube to direct traffic to another Web domain, it will require a very different strategy in order to be effective. Social Media Examiner has an excellent piece on how to use YouTube primarily for advertising purposes.
Dry informational content has a niche, but the most successful people on YouTube are some of the most outspoken and eccentric personalities on the Internet.
They’re popular because they understand that while information needs to be entertaining, they can be entertaining without completely abandoning substance.
People don’t want to feel like they’re watching an advertisement even if making them aware of products is the sole reason that a video exists.
Existing companies that are jumping into the social media space should adopt a marketing personality that aligns with the values that the company already holds. It should be an organic extension of the overall business and not something that’s cheap and contrived.
People don’t respond well to obvious facades; it’s one of the major reasons that more and more people block out advertising instead of seriously engaging with it.
When people sense a human element within the corporate speak, or when there is no corporate speak at all, they’re much more likely to trust that business.
Solid Business Principles Still Apply
Entrepreneurs often make things out to be more difficult than they are. Technology requires time to adapt; it’s always a jarring transition whenever something changes.
The businesses that are best able to weather alterations within the market are the ones that have solid principles woven right into the DNA of the company.
Doing Things Right
The benefits of YouTube aren’t up for debate. Everyone from the smallest of bloggers to the largest companies in the world can benefit from a strong, personality-driven presence on YouTube.
It isn’t always an intuitive process; making good video content is more of an art than it is anything else. Even so, while it’s imperative that YouTube is utilized well, it’s equally important to utilize it at all.
Marketing campaigns don’t need to be perfect out of the gate. A business that can hire experts will be on much better footing when first entering the social media space, but YouTubers comprise a highly supportive community that’s willing to help newcomers learn the ropes.
Since making YouTube videos doesn’t require a massive budget at the outset, it’s okay for business owners to try new things and to learn from failed experiments.
There’s no reason not to get started, business owners just need to have a plan at the outset that’s designed to be consistently adjusted as they go.
Amy Nielson is an avid blogger who writes often for tech blogs. You can follow her on Twitter @NielsonAmy.